I have noticed that several car brands in Australia have been offering free service with the purchase of a new car. Other brands have done it before and I am not surprised that they no longer do. It is a quick and lazy 'solution' (for sales teams) to try and automatically overcome the perceived objection [...]
Marketing
Several years ago when working with a manufacturer I was asked for my thoughts and advice on their latest 'marketing' promotion. The company was advertising their products at $5,000 off RRP (that was the marketing message). They had print ads, a direct mail program and an electronic mail program. I told them candidly that my [...]